{"id":6994,"date":"2025-06-06T09:21:04","date_gmt":"2025-06-06T07:21:04","guid":{"rendered":"https:\/\/objectif-cash.com\/?p=6994"},"modified":"2025-06-06T09:21:04","modified_gmt":"2025-06-06T07:21:04","slug":"marge-par-produits-marges-par-clients-la-fin-des-legendes","status":"publish","type":"post","link":"https:\/\/objectif-cash.com\/en\/finance-gestion\/marge-par-produits-marges-par-clients-la-fin-des-legendes\/","title":{"rendered":"Marge par produits, Marges par clients : La fin des l\u00e9gendes…"},"content":{"rendered":"

L\u2019autre jour un ami journaliste nous appelle \u2026<\/p>\n

Allo Objectif CASH, j\u2019aimerai vous interviewer sur le CASH, le restructuring et l\u2019apport de l\u2019IA\u2026<\/p>\n

Le genre d\u2019article fourre tout pour faire joli ou faire tendance\u2026<\/p>\n

Nous avons propos\u00e9 \u00e0 la place une th\u00e9matique beaucoup plus concr\u00e8te\u2026. L\u2019article est en cours de r\u00e9daction\u2026Il va sortir d\u00e9but Juillet \u2026<\/p>\n

Marges par produits, Marges par clients : La fin des l\u00e9gendes …<\/strong><\/p>\n

Les temps sont durs\u2026 Beaucoup d\u2019entreprises s\u2019interrogent sur leur cash \u2026soit qu\u2019elles n\u2019ont plus de cash et doivent dans l\u2019urgence trouver des solutions pour d\u2019adosser soit que dans 3 mois elles n\u2019en auront plus \u2026 ce qui laisse peu de temps pour s\u2019organiser \u2026<\/p>\n

Bien s\u00fbr il y a la question du niveau d\u2019activit\u00e9 (consommation, ambiance g\u00e9n\u00e9rale des affaires, etc.)\u00a0 \u2026<\/p>\n

A la Finance on ne peut inventer un chiffre d\u2019affaires qui n\u2019existe pas \u2026<\/p>\n

Il y a aussi les clients qui payent moins bien ou plus tard\u2026<\/p>\n

La Finance peut agir sur ce point mais jusqu\u2019\u00e0 un certain niveau quand m\u00eame \u2026<\/p>\n

Et puis il reste les l\u00e9gendes \u2026 pour paraphraser la fameuse s\u00e9rie TV sur Canal + \u00ab\u00a0Le bureau des l\u00e9gendes\u00a0\u00bb avec Mathieu Kassovitz\u2026<\/p>\n

Les l\u00e9gendes dans les entreprises elles sont nombreuses \u2026<\/p>\n

Un certain nombre de situations, d\u2019\u00e9quipes ou de personnes vivent ou se maintiennent gr\u00e2ce \u00e0 une sorte de rente m\u00e9morielle \u2026 de m\u00e9rites l\u00e9gendaires ou pas qui leur ont \u00e9t\u00e9 attribu\u00e9s \u2026 et qui perdurent dans le temps \u2026<\/p>\n

Comment d\u00e9m\u00ealer le VRAI du FAUX\u2026\u00e0 propos de ces l\u00e9gendes\u00a0?<\/strong><\/p>\n

Une seule solution et l\u00e0 pour le coup la Finance a VRAIMENT un r\u00f4le \u00e0 jouer\u2026<\/p>\n

La solution\u00a0: La mise en place de l\u2019analyse des marges par produits et des marges par clients\u2026<\/p>\n

Sur les deux axes \u2026 Ceinture et bretelles comme on dit\u2026<\/p>\n

Avec l\u2019analyse \u00ab\u00a0Marges par produits & Marges par clients\u00a0\u00bb on sait exactement o\u00f9 on gagne et o\u00f9 on perd de l\u2019agent\u2026<\/p>\n

Fin du bla bla \u2026<\/p>\n

Fin des conjectures \u2026<\/p>\n

Fin des situations acquises \u2026<\/p>\n

On est dans le r\u00e9el\u2026<\/p>\n

Et vous savez quoi\u00a0?<\/p>\n

Nous, chez Objectif CASH, nous avons l\u2019habitude de travailler pour des fonds d\u2019investissements \u2026. Quand au cours des missions de management de transition, nous sortons les tableaux \u00ab\u00a0marges par produits & marges par clients\u00a0\u00bb il n\u2019y a m\u00eame pas besoin de faire des commentaires \u2026<\/p>\n

Les \u00ab\u00a0petits jeunes\u00a0\u00bb des fonds d\u2019investissements s\u2019emparent de ces tableaux et ils savent quoi en faire \u2026.<\/p>\n

CQFD<\/p>\n

La fin des l\u00e9gendes\u00a0!<\/p>\n

Menaces ou opportunit\u00e9s\u00a0?<\/p>\n

Opportunit\u00e9s\u00a0! <\/strong><\/p>\n

L\u2019\u00e9quipe Objectif CASH<\/p>\n

Plus d\u2019informations sur notre page LinkedIn Objectif CASH et sur notre cha\u00eene YouTube Objectif CASH \u2026<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019autre jour un ami journaliste nous appelle \u2026 Allo Objectif CASH, j\u2019aimerai vous interviewer sur le CASH, le restructuring et l\u2019apport de l\u2019IA\u2026 Le genre d\u2019article fourre tout pour faire joli ou faire tendance\u2026 Nous avons propos\u00e9 \u00e0 la place une th\u00e9matique beaucoup plus concr\u00e8te\u2026. L\u2019article est en cours de r\u00e9daction\u2026Il va sortir d\u00e9but Juillet […]<\/p>\n","protected":false},"author":3,"featured_media":6995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-6994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance-gestion"],"acf":[],"yoast_head":"\nMarge par produits, Marges par clients : La fin des l\u00e9gendes... - Objectif CASH<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez notre article Marge par produits, Marges par clients : La fin des l\u00e9gendes... - Objectif CASH\" \/>\n<link rel=\"canonical\" href=\"https:\/\/objectif-cash.com\/en\/finance-gestion\/marge-par-produits-marges-par-clients-la-fin-des-legendes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marge par produits, Marges par clients : La fin des l\u00e9gendes... - 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