{"id":5994,"date":"2024-04-23T10:45:31","date_gmt":"2024-04-23T08:45:31","guid":{"rendered":"https:\/\/objectif-cash.com\/?p=5994"},"modified":"2024-04-23T10:45:31","modified_gmt":"2024-04-23T08:45:31","slug":"ciel-mon-radis","status":"publish","type":"post","link":"https:\/\/objectif-cash.com\/en\/finance-gestion\/ciel-mon-radis\/","title":{"rendered":"Ciel mon radis (*)"},"content":{"rendered":"

Des p\u2019tits gars qui ont tout compris ?<\/em><\/strong><\/p>\n

Il n\u2019y a pas qu\u2019un seul mod\u00e8le (**) pour r\u00e9ussir et \u00eatre heureux dans la vie.<\/p>\n

Je cite Romain Balmary, Co-fondateur et Directeur du D\u00e9veloppement<\/p>\n

\u00ab\u00a0En 2013,\u00a0Xavier Niel nous a dit : \u00ab dans 1 an, soit vous aurez lev\u00e9\u00a0des fonds, soit vous aurez arr\u00eat\u00e9\u00a0\u00bb. Cela fait plus de\u00a010 ans, on n\u2019a\u00a0jamais\u00a0lev\u00e9,\u00a0on est rentable\u00a0et on a l\u2019avenir devant nous.<\/p>\n

Ces 10 derni\u00e8res ann\u00e9es, les lev\u00e9es de fonds ont sembl\u00e9 constituer un crit\u00e8re de r\u00e9ussite\u00a0en soi.\u00a0Beaucoup d’entrepreneurs en reviennent, parce qu’ils ont lev\u00e9 sur des mod\u00e8les qu’ils n’ont pas r\u00e9ussi \u00e0 rentabiliser ou parce qu’ils sont fatigu\u00e9s de la pression de leurs actionnaires.
\nAlors, apr\u00e8s 10 ans de m\u00e9diatisation de la lev\u00e9e de fonds comme success story par nature, j\u2019ai envie de\u00a0<\/em><\/em> <\/em> <\/em> <\/em>‘<\/em><\/em> <\/em> <\/em> <\/em>\u0301<\/em><\/em> <\/em> <\/em> <\/em> <\/em>.<\/p>\n

<\/em><\/em> <\/em> <\/em> <\/em> <\/em> <\/em> <\/em> <\/em> <\/em> <\/em>.\u00a0Nos deux objectifs sont de payer toute l’\u00e9quipe correctement et de travailler dans la s\u00e9r\u00e9nit\u00e9. La croissance du chiffre d’affaires n’est donc pas un objectif en soi. Pour vivre de notre passion, chaque contrat doit nous r\u00e9mun\u00e9rer dignement.<\/p>\n

<\/em><\/em> <\/em> <\/em> <\/em>\u0300 <\/em><\/em> <\/em> <\/em> <\/em>. Quand tu as peu d’argent, tu soignes tes investissements. La premi\u00e8re ann\u00e9e, on s’est fait financer 3 salons par des grands comptes. C\u00f4t\u00e9 bureaux, on a co-cr\u00e9\u00e9 un collectif d’artisans et d’artistes \u00e0 Aubervilliers pour cr\u00e9er nos propres locaux dans une ancienne miroiterie. On \u00e9tait bien loin des loyers du march\u00e9 et on s’est cr\u00e9\u00e9 un \u00e9cosyst\u00e8me inspirant de peintres, sculpteurs, menuisiers…<\/p>\n

<\/em><\/em> <\/em> <\/em> <\/em> <\/em>‘<\/em><\/em> <\/em> <\/em> <\/em>\u0300 <\/em><\/em>‘<\/em><\/em> <\/em>.\u00a0On est tr\u00e8s exigeant avec nous-m\u00eames d’un point de vue financier parce qu’on a un \u00e9quilibre \u00e0 pr\u00e9server. Mais notre entreprise a une mission, cr\u00e9er un potager tous les 1000\u00a0pas et on a besoin d’avoir la libert\u00e9 de projets cr\u00e9atifs qui servent cette mission. Nous avons r\u00e9alis\u00e9 par exemple un d\u00e9cor pour le film Gagarine : l’histoire d’un jeune homme qui r\u00e9enchante sa cit\u00e9, en cr\u00e9ant notamment un potager dans un appartement abandonn\u00e9. Je souhaite qu’un jour on produise des films, des expositions ou des livres qui parlent de la nature en ville.<\/p>\n

<\/em><\/em> <\/em> <\/em> <\/em> <\/em>\u0300 <\/em><\/em>\u0302<\/em><\/em> <\/em> <\/em> <\/em> <\/em> <\/em> <\/em>\u0300 <\/em><\/em> <\/em> <\/em>. S’autofinancer, c’est l’apprentissage de la patience mais j’aime la philosophie des temps longs. Je pense qu’on ne r\u00e9ussira notre r\u00e9volution que tel un ch\u00eane qui s’enracine doucement.<\/p>\n

<\/em><\/em> <\/em>\u0302<\/em><\/em>, <\/em><\/em> <\/em> <\/em> <\/em> <\/em> <\/em>, on s’est mal pay\u00e9 pendant longtemps et il faut pouvoir l’assumer. Je ne dis pas qu’il ne faut pas lever de fonds, mais je recommanderais de toujours se demander comment faire le maximum avec le minimum. Un entrepreneur \u00e0 succ\u00e8s\u00a0nous a dit un jour\u00a0:\u00a0“chaque contrat\u00a0sign\u00e9 est\u00a0une lev\u00e9e de fonds”.\u00a0J’aime cette approche du financement\u00a0\u00bb.
\n<\/em>
\n(*) Potagers d\u2019entreprises et animations<\/p>\n

(**) le mod\u00e8le de la course \u00e0 la taille critique avec des lev\u00e9es de fonds qui succ\u00e8dent aux lev\u00e9es de fonds<\/p>\n","protected":false},"excerpt":{"rendered":"

Des p\u2019tits gars qui ont tout compris ? Il n\u2019y a pas qu\u2019un seul mod\u00e8le (**) pour r\u00e9ussir et \u00eatre heureux dans la vie. Je cite Romain Balmary, Co-fondateur et Directeur du D\u00e9veloppement \u00ab\u00a0En 2013,\u00a0Xavier Niel nous a dit : \u00ab dans 1 an, soit vous aurez lev\u00e9\u00a0des fonds, soit vous aurez arr\u00eat\u00e9\u00a0\u00bb. Cela fait […]<\/p>\n","protected":false},"author":3,"featured_media":5995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-5994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance-gestion"],"acf":[],"yoast_head":"\nCiel mon radis (*) - Objectif CASH<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez notre article Ciel mon radis (*) - Objectif CASH\" \/>\n<link rel=\"canonical\" href=\"https:\/\/objectif-cash.com\/en\/finance-gestion\/ciel-mon-radis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ciel mon radis (*) - Objectif CASH\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez notre article Ciel mon radis (*) - Objectif CASH\" \/>\n<meta property=\"og:url\" content=\"https:\/\/objectif-cash.com\/en\/finance-gestion\/ciel-mon-radis\/\" \/>\n<meta property=\"og:site_name\" content=\"Objectif CASH\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-23T08:45:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/objectif-cash.com\/wp-content\/uploads\/2024\/04\/ciel-mon-radis.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Olivia Sieber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@objectifcash\" \/>\n<meta name=\"twitter:site\" content=\"@objectifcash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Olivia Sieber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/objectif-cash.com\\\/en\\\/finance-gestion\\\/ciel-mon-radis\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/objectif-cash.com\\\/en\\\/finance-gestion\\\/ciel-mon-radis\\\/\"},\"author\":{\"name\":\"Olivia Sieber\",\"@id\":\"https:\\\/\\\/objectif-cash.com\\\/en\\\/#\\\/schema\\\/person\\\/27d9f71c3c7fe29c37663f4002dc1d98\"},\"headline\":\"Ciel mon radis (*)\",\"datePublished\":\"2024-04-23T08:45:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/objectif-cash.com\\\/en\\\/finance-gestion\\\/ciel-mon-radis\\\/\"},\"wordCount\":505,\"publisher\":{\"@id\":\"https:\\\/\\\/objectif-cash.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/objectif-cash.com\\\/en\\\/finance-gestion\\\/ciel-mon-radis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/objectif-cash.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/ciel-mon-radis.jpg\",\"articleSection\":[\"Finance \\\/ Gestion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/objectif-cash.com\\\/en\\\/finance-gestion\\\/ciel-mon-radis\\\/\",\"url\":\"https:\\\/\\\/objectif-cash.com\\\/en\\\/finance-gestion\\\/ciel-mon-radis\\\/\",\"name\":\"Ciel mon radis (*) - 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