{"id":5926,"date":"2024-03-06T10:28:21","date_gmt":"2024-03-06T08:28:21","guid":{"rendered":"https:\/\/objectif-cash.com\/?p=5926"},"modified":"2024-03-06T10:28:21","modified_gmt":"2024-03-06T08:28:21","slug":"les-chiffres-qui-comptent","status":"publish","type":"post","link":"https:\/\/objectif-cash.com\/en\/management-prospective\/les-chiffres-qui-comptent\/","title":{"rendered":"Les chiffres qui comptent&#8230;"},"content":{"rendered":"<p>Vous \u00eates toutes et tous des dirigeants d\u2019entreprises et toutes et tous vous \u00eates surinform\u00e9s de chiffres et de datas (journaux, radios, chaines d\u2019information g\u00e9n\u00e9ralistes ou business, RSS..).<\/p>\n<p>&nbsp;<\/p>\n<p>Vous l\u2019avez remarqu\u00e9. Chaque ann\u00e9e on nous bassine avec toujours les m\u00eames chiffres \u2026<\/p>\n<p>&nbsp;<\/p>\n<p>Exemple : les chiffres du Superbowl\u2026On entend \u00e0 chaque fois partout :<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>7 Millions de $ pour un spot TV de 30 secondes<\/li>\n<li>1,4 Milliards d\u2019ailes de poulet d\u00e9vor\u00e9es pendant le match \u2026<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Toutes les cha\u00eenes r\u00e9p\u00e8tent cela pendant une semaine chaque d\u00e9but F\u00e9vrier \u2026<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>7 Millions de $ pour un spot TV de 30 secondes<\/li>\n<li>1,4 Milliards d\u2019ailes de poulet d\u00e9vor\u00e9es pendant le match \u2026<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>A vrai dire on s\u2019en fiche\u2026Sauf pour les poulets bien s\u00fbr \u2026<\/p>\n<p>&nbsp;<\/p>\n<p>La cause animale c\u2019est important \u2026<\/p>\n<p>&nbsp;<\/p>\n<p>1,4 Milliards d\u2019ailes cela fait, si l\u2019on compte bien, 700 Millions de poulets qui, d\u2019un coup, passent \u00e0 la casserole \u2026<\/p>\n<p>&nbsp;<\/p>\n<p>Sous r\u00e9serve que les poulets nourris aux OGM et aux antibiotiques aient bien chacun deux ailes et par trois ou quatre (*) \u2026<\/p>\n<p>&nbsp;<\/p>\n<p>Tr\u00eave de plaisanterie\u00a0!<\/p>\n<p>&nbsp;<\/p>\n<p>Pourquoi les journalistes nous bassinent avec des chiffres dont nous n\u2019avons que faire \u2026 et pourquoi les m\u00eames quand ils ont un chef d\u2019entreprise sous la main ne les interrogent jamais sur les chiffres qui comptent \u2026<\/p>\n<p>&nbsp;<\/p>\n<p>Exemples de questions que les journalistes oublient de poser le plus souvent\u00a0aux chefs d\u2019entreprises :<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>Quel est le montant de votre chiffre d\u2019affaires\u00a0?<\/li>\n<li>Quelles sont vos marges\u00a0?<\/li>\n<li>Combien de cash avez-vous en caisse\u00a0?<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Pourquoi les journalistes, m\u00eame \u00e9conomiques, ne posent jamais ou presque ces trois questions\u00a0?<\/p>\n<p>&nbsp;<\/p>\n<p>Pourquoi c\u2019est plus facile d\u2019interroger les chefs d\u2019entreprises sur leur prochaine lev\u00e9e de fonds\u00a0ou sur leurs engagements RSE\u00a0?<\/p>\n<p>&nbsp;<\/p>\n<p>A chacun de r\u00e9pondre \u00e0 cette question.<\/p>\n<p>&nbsp;<\/p>\n<p>L\u2019\u00e9quipe Objectif CASH<\/p>\n<p>&nbsp;<\/p>\n<p>(*) Plut\u00f4t que de r\u00e9p\u00e9ter \u00e0 l\u2019envie le nombre d\u2019ailes de poulets consomm\u00e9es pendant le Superbowl les journalistes devraient plut\u00f4t enqu\u00eater sur ce qu\u2019il advient des 1 400 000 cuisses de poulets qui vont avec\u00a0?<\/p>\n<p>Qui\u00a0les mange\u00a0? Quand\u00a0? A moins qu\u2019elles soient jet\u00e9es\u00a0? Rappel pour les bobos urbains qui ont perdu le contact avec la campagne\u00a0: un poulet se compose de deux ailes et deux cuisses \u2026 Normalement \u2026<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous \u00eates toutes et tous des dirigeants d\u2019entreprises et toutes et tous vous \u00eates surinform\u00e9s de chiffres et de datas (journaux, radios, chaines d\u2019information g\u00e9n\u00e9ralistes ou business, RSS..). &nbsp; Vous l\u2019avez remarqu\u00e9. Chaque ann\u00e9e on nous bassine avec toujours les m\u00eames chiffres \u2026 &nbsp; Exemple : les chiffres du Superbowl\u2026On entend \u00e0 chaque fois partout [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-5926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-prospective"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les chiffres qui comptent... - Objectif CASH<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez notre article Les chiffres qui comptent... - Objectif CASH\" \/>\n<link rel=\"canonical\" href=\"https:\/\/objectif-cash.com\/en\/management-prospective\/les-chiffres-qui-comptent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les chiffres qui comptent... - 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