{"id":4934,"date":"2022-10-25T09:42:36","date_gmt":"2022-10-25T07:42:36","guid":{"rendered":"https:\/\/objectif-cash.com\/?p=4934"},"modified":"2022-10-25T09:42:36","modified_gmt":"2022-10-25T07:42:36","slug":"french-tech-plus-souvent-mulets-que-licornes","status":"publish","type":"post","link":"https:\/\/objectif-cash.com\/en\/finance-gestion\/french-tech-plus-souvent-mulets-que-licornes\/","title":{"rendered":"French Tech : Plus souvent mulets que licornes !"},"content":{"rendered":"<p>Dans son \u00e9dition du Dimanche 16 Octobre 2022, le Journal Du Dimanche, sous la plume de Sylvie ANDREAU, r\u00e9capitule un certain nombre de \u00ab\u00a0COCORICOS\u00a0\u00bb \u00e0 propos des start-up Fran\u00e7aises.<\/p>\n<p>D\u00e9but 2022, la start-up nation comptait 26 licornes (jeunes entreprises de la tech dont la valorisation avant cotation boursi\u00e8re atteint le milliard d\u2019Euros).<\/p>\n<p>L\u2019article ne laisse pas sous silence les d\u00e9boires de certaines autres start up\u00a0notamment selon la journaliste :<\/p>\n<ul>\n<li>SIGFOX\u00a0: dette de 150 Millions d\u2019Euros et 350 salari\u00e9s \u00e0 son d\u00e9p\u00f4t de bilan<\/li>\n<li>REMADE\u00a0: 80 Millions de chiffre d\u2019affaires pour 130 Millions de pertes en 2019\u00a0; 400 salari\u00e9s de l\u2019usine pr\u00e8s d\u2019Avranches dans la Manche avec des salaires non pay\u00e9s et la justice saisie. Une information judiciaire contre X a \u00e9t\u00e9 ouverte.<\/li>\n<\/ul>\n<p><strong>Morale de l\u2019histoire\u00a0: un niveau de risque \u00e9lev\u00e9 ne permet pas toujours d\u2019atteindre le succ\u00e8s esp\u00e9r\u00e9\u2026<\/strong><\/p>\n<p>La journaliste qualifie ensuite de mulets (*) ces entreprises qui ont fait d\u00e9faut, mais aussi la trentaine de start-up qui chaque ann\u00e9e sortent du classement des 120 entreprises qui ont connu la plus forte croissance (**). Dans cette cat\u00e9gorie \u00e9galement\u00a0<em>\u00ab\u00a0toutes ces start-up qui ont du mal \u00e0 g\u00e9rer le cash cens\u00e9 faire tourner la machine\u00a0\u00bb <\/em>et encore celles <em>\u00ab\u00a0qui se font racheter par un concurrent\u00a0\u00bb. <\/em><\/p>\n<p><strong>Si vous avez<em> \u00ab\u00a0du mal \u00e0 g\u00e9rer le cash \u2026\u00bb<\/em>\u00a0vous \u00eates un mulet \u2026<\/strong><\/p>\n<p><strong>Si, \u00e0 un moment, votre entreprise s\u2019est faite \u00ab\u00a0<em>doubler par une autre ou plusieurs autres plus performantes <\/em>\u00bb , rebelote, vous \u00eates aussi un mulet \u2026<\/strong><\/p>\n<p>Stop\u00a0! La coupe est pleine\u00a0! Quelle entreprise \u00e0 un moment n\u2019a pas travers\u00e9 des difficult\u00e9s de tr\u00e9sorerie\u00a0? Quelle entreprise n\u2019a pas eu un ou plusieurs moments de doutes compte tenu des successions de crises\u00a0?<\/p>\n<p>Nous, chez Objectif CASH, nous rencontrons tr\u00e8s souvent, et c\u2019est heureux, des entreprises qui ont \u00ab\u00a0du mal \u00e0 g\u00e9rer le cash\u00a0\u00bb et qui s\u2019en sortent\u2026soient qu\u2019elles apprennent \u00e0 le g\u00e9rer (***) soit, surtout, qu\u2019elles trouvent les solutions en interne pour s\u2019en sortir\u2026<\/p>\n<p>De m\u00eame, pas besoin d\u2019avoir fait \u00ab\u00a0Math Sup\u00a0\u00bb et \u00ab\u00a0Math Sp\u00e9\u00a0\u00bb, pour comprendre que quand une entreprise se d\u00e9veloppe, \u00e0 un moment il est plus difficile d\u2019atteindre des pourcentages de croissance \u00e0 deux chiffres\u2026C\u2019est math\u00e9matique \u2026C\u2019est comme dans la nature\u00a0: les arbres ne montent pas au ciel \u2026<\/p>\n<p><strong>Les journalistes sont des gens \u00e9tonnants\u2026<\/strong><\/p>\n<p>D\u2019un c\u00f4t\u00e9 des entreprises sont qualifi\u00e9es de mulets \u2026 De l\u2019autre, aucune remise en question du m\u00e9tier de journaliste. Combien de fois avons-nous assist\u00e9 \u00e0 des interviews de jeunes chefs d\u2019entreprises par des journalistes extr\u00eamement bienveillants qui posaient uniquement des questions sur les perspectives de\u00a0\u00a0\u00a0 \u00ab valorisation \u00bb, les effectifs ou les performances futures et jamais sur les performances r\u00e9elles ?<\/p>\n<p>Combien de fois avez-vous entendu un journaliste demander concr\u00e8tement \u00e0 un chef d\u2019entreprises de la Tech suite \u00e0 \u00ab\u00a0ses effets d\u2019annonce\u00a0\u00bb tr\u00e8s ambitieux<\/p>\n<ol>\n<li>Quel est votre effectif actuel\u00a0?<\/li>\n<li>Quel est votre chiffre d\u2019affaires actuel\u00a0?<\/li>\n<li>Quelles sont vos marges actuelles\u00a0?<\/li>\n<\/ol>\n<p>Politiquement incorrect\u00a0?<\/p>\n<p>Si personne ne pose les bonnes questions, pas \u00e9tonnant que, parfois, certaines entreprises se prennent les pieds dans le tapis\u00a0?<\/p>\n<p><strong>L\u2019\u00e9quipe Objectif CASH <\/strong><\/p>\n<p>(*) ce n\u2019est pas gentil pour les mulets\u00a0; animaux un peu retors mais tr\u00e8s intelligents si l\u2019on en croit le cin\u00e9aste Jerzy SKOLIMOWSKI (voir son film EO \u2013 pour\u00a0\u00ab\u00a0Hi Han \u00bb en Polonais &#8211; actuellement en salle) et surtout le jury du festival de Cannes qui a appr\u00e9ci\u00e9 cette \u00ab\u00a0vision du monde \u00e0 hauteur d\u2019\u00e2ne\u00a0\u00bb\u2026<\/p>\n<p>(**) je cite le commentaire exact \u00ab\u00a0<em>Cela ne signifie pas que ces entreprises ont d\u00e9m\u00e9rit\u00e9. Elles se sont souvent fait doubler par plus performantes qu\u2019elles<\/em>\u00a0\u00bb.<\/p>\n<p>(***) il n\u2019y a pas de fatalit\u00e9 en la mati\u00e8re\u00a0; cf les bonnes pratiques que nous diffusons r\u00e9guli\u00e8rement sur notre page LinkedIn Objectif CASH ou notre cha\u00eene YouTube Objectif CASH<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans son \u00e9dition du Dimanche 16 Octobre 2022, le Journal Du Dimanche, sous la plume de Sylvie ANDREAU, r\u00e9capitule un certain nombre de \u00ab\u00a0COCORICOS\u00a0\u00bb \u00e0 propos des start-up Fran\u00e7aises. D\u00e9but 2022, la start-up nation comptait 26 licornes (jeunes entreprises de la tech dont la valorisation avant cotation boursi\u00e8re atteint le milliard d\u2019Euros). L\u2019article ne laisse [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-4934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance-gestion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>French Tech : Plus souvent mulets que licornes ! - Objectif CASH<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez notre article French Tech : Plus souvent mulets que licornes ! - Objectif CASH\" \/>\n<link rel=\"canonical\" href=\"https:\/\/objectif-cash.com\/en\/finance-gestion\/french-tech-plus-souvent-mulets-que-licornes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"French Tech : Plus souvent mulets que licornes ! 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