{"id":4838,"date":"2022-07-18T09:28:25","date_gmt":"2022-07-18T07:28:25","guid":{"rendered":"https:\/\/www.objectif-cash.com\/?p=4838"},"modified":"2022-07-18T09:28:25","modified_gmt":"2022-07-18T07:28:25","slug":"la-lumiere-quelle-lumiere-2","status":"publish","type":"post","link":"https:\/\/objectif-cash.com\/en\/finance-gestion\/la-lumiere-quelle-lumiere-2\/","title":{"rendered":"La lumi\u00e8re ! Quelle lumi\u00e8re ?"},"content":{"rendered":"<p><strong><em>Nous avons besoin de vos lumi\u00e8res \u2026<\/em><\/strong><\/p>\n<p>Chaque ann\u00e9e \u00e0 la fin du 1<sup>er<\/sup> semestre, nous, les Directeurs Financiers, nous faisons souvent la m\u00eame chose.<\/p>\n<p>On souffle un bon coup\u00a0! On se dit que cela c\u2019est fait\u00a0! Le 1<sup>er<\/sup> semestre est pass\u00e9\u2026Qu\u2019apr\u00e8s les cl\u00f4tures\u00a0, le red\u00e9marrage de l\u2019ann\u00e9e \u2026C\u2019est bon\u2026On va encha\u00eener\u2026Que l\u2019on va d\u00e9rouler \u2026Les vacances \u2026Les budgets \u2026Pour finir comme \u00e0 chaque fois l\u2019ann\u00e9e en beaut\u00e9\u2026<\/p>\n<p><strong>Je ne sais pas vous, mais nous, cette ann\u00e9e, nous semble particuli\u00e8re\u2026 <\/strong><\/p>\n<p>A peine l\u2019ann\u00e9e 2022 avait red\u00e9marr\u00e9 qu\u2019avec la guerre en Ukraine, l\u2019inflation, les p\u00e9nuries de toutes sortes etc. les \u00e9quipes de Direction Financi\u00e8re sont reparties t\u00eates baiss\u00e9es dans les forecasts et les simulations de r\u00e9visions de prix etc.<\/p>\n<p>Que finalement, si nous venons d\u2019encha\u00eener un semestre de \u00ab\u00a0calculs savants\u00a0\u00bb sur les augmentations de prix d\u2019achats et des prix de ventes\u2026 Qu\u2019au bout du compte \u2026 Nous savons finalement peu de chose sur ce qui va se passer au cours du 2<sup>nd<\/sup> semestre \u2026 Beaucoup parmi nos clients ont, pour la forme, mis en place \u00ab\u00a0des plans de protection des marges et du profit\u00a0\u00bb \u2026 mais il y a tellement de variables \u00e0 prendre en compte qu\u2019\u00e0 la fin de l\u2019exercice on ne sait plus tr\u00e8s bien \u2026<\/p>\n<p>Les optimistes nous disent que l\u2019on va bient\u00f4t trouver une solution de sortie de crise en Ukraine, que les \u00e9lections et les vacances pass\u00e9es, l\u2019inflation va baisser et qu\u2019\u00e0 l\u2019automne les entreprises vont surperformer\u2026<\/p>\n<p>Les pessimistes nous pr\u00e9disent pour la confiance et l\u2019\u00e9conomie un sc\u00e9nario plus sombre fait d\u2019enlisement de la situation en Ukraine, de contagion des tensions \u00e0 d\u2019autres pays, de mouvements sociaux et d\u2019instabilit\u00e9 structurelle \u2026<\/p>\n<p><strong>Et vous qu\u2019anticipez-vous dans vos forecasts pour la fin 2022\u00a0? <\/strong><\/p>\n<p>Vite\u00a0! Vite\u00a0! Une information\u00a0!<\/p>\n<p>Vite\u00a0! Vite\u00a0! Votre ressenti\u00a0!<\/p>\n<p>Nous avons besoin de vos lumi\u00e8res \u2026<\/p>\n<p><strong>L\u2019\u00e9quipe Objectif CASH <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous avons besoin de vos lumi\u00e8res \u2026 Chaque ann\u00e9e \u00e0 la fin du 1er semestre, nous, les Directeurs Financiers, nous faisons souvent la m\u00eame chose. On souffle un bon coup\u00a0! On se dit que cela c\u2019est fait\u00a0! Le 1er semestre est pass\u00e9\u2026Qu\u2019apr\u00e8s les cl\u00f4tures\u00a0, le red\u00e9marrage de l\u2019ann\u00e9e \u2026C\u2019est bon\u2026On va encha\u00eener\u2026Que l\u2019on va d\u00e9rouler [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-4838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance-gestion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La lumi\u00e8re ! Quelle lumi\u00e8re ? - Objectif CASH<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez notre article La lumi\u00e8re ! 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