{"id":4825,"date":"2022-07-05T08:03:25","date_gmt":"2022-07-05T06:03:25","guid":{"rendered":"https:\/\/www.objectif-cash.com\/?p=4825"},"modified":"2022-07-05T08:03:25","modified_gmt":"2022-07-05T06:03:25","slug":"what-are-your-margins","status":"publish","type":"post","link":"https:\/\/objectif-cash.com\/en\/finance-gestion\/what-are-your-margins\/","title":{"rendered":"What are your margins ?"},"content":{"rendered":"<p><strong>Vous \u00eates plut\u00f4t licorne ou centaure\u00a0? <\/strong><\/p>\n<p>Je ne sais pas vous mais nous quand nous rencontrons une entreprise nous aimons bien savoir un minimum de choses\u2026<\/p>\n<p>D\u00e9formation professionnelle\u00a0?<\/p>\n<p>De plus en plus dans la presse ou dans les m\u00e9dias nous lisons des articles nous pr\u00e9sentant des entreprises de type \u00ab\u00a0licornes\u00a0\u00bb.<\/p>\n<p>Le ou la journaliste fait l\u2019apologie du ou des dirigeants (chemises blanches ou teeshirts, barbes de quelques jour \u2026 tr\u00e8s peu de femmes\u2026). On parlote, on parlote \u2026<\/p>\n<p>Cela parle de strat\u00e9gies, de march\u00e9s, de technologies, de lev\u00e9es de fonds, de croissance \u2026mais \u00e0 aucun moment le journaliste n\u2019ose poser la question qui tue \u2026<\/p>\n<ul>\n<li>Quel est votre chiffre d\u2019affaires\u00a0?<\/li>\n<li>Combien \u00eates-vous\u00a0de salari\u00e9s ?<\/li>\n<\/ul>\n<p>Et bien s\u00fbr encore moins<\/p>\n<ul>\n<li>Quel est votre Ebitda\u00a0?<\/li>\n<\/ul>\n<p>Le cash\u00a0? N\u2019en parlons pas \u2026Ce serait vulgaire \u2026<\/p>\n<p><strong>Vous avez dit enfumage\u00a0? <\/strong><\/p>\n<p>C\u2019est surement pour cette raison qu\u2019un certain nombre de petits malins (gros malins\u00a0?) ont cr\u00e9\u00e9 par opposition au concept de licorne ou par opportunit\u00e9 le concept de \u00ab\u00a0centaures\u00a0\u00bb\u00a0; vous savez cette nouvelle cat\u00e9gorie d\u2019entreprises qui ambitionnent prochainement de passer le cap des 100 Millions de dollars \/ euros\u00a0de chiffre d\u2019affaires et aussi de valorisation ; la devise importe peu car quand on demande \u00e0 pr\u00e9ciser \u00e0 quel terme l\u2019entreprise franchira ce cap de chiffre d\u2019affaires on obtient toujours la m\u00eame r\u00e9ponse\u00a0; d\u2019ici 3 \u00e0 5 ans \u2026<\/p>\n<p>D\u2019un c\u00f4t\u00e9 les licornes qui ne parlent qu\u2019en termes de \u00ab\u00a0valorisation\u00a0\u00bb sans qu\u2019on sache tr\u00e8s bien \u00e0 quelle r\u00e9alit\u00e9 \u00e9conomique cette valorisation se rattache\u00a0; de l\u2019autre les centaures, des entreprises avec \u00e0 leur t\u00eate des managers (eux aussi mal ras\u00e9s et v\u00eatus de chemises blanches ou de teeshirts) mais qui a priori ont les pieds sur terre puis qu\u2019ils parlent de chiffre d\u2019affaires mais toujours avec un horizon incertain \u2026<\/p>\n<p>Dans les deux cas \u00a0vous achetez un Business Plan \u2026. A minima un tableau Excel avec plusieurs onglets \u2026.<\/p>\n<p>Merci \u00e0 tous ces journalistes \u00e9conomiques qui nous font r\u00eaver \u2026.<\/p>\n<p>L\u2019\u00e9quipe Objectif CASH \u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous \u00eates plut\u00f4t licorne ou centaure\u00a0? Je ne sais pas vous mais nous quand nous rencontrons une entreprise nous aimons bien savoir un minimum de choses\u2026 D\u00e9formation professionnelle\u00a0? De plus en plus dans la presse ou dans les m\u00e9dias nous lisons des articles nous pr\u00e9sentant des entreprises de type \u00ab\u00a0licornes\u00a0\u00bb. Le ou la journaliste fait [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-4825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance-gestion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are your margins ? - Objectif CASH<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez notre article What are your margins ? - Objectif CASH\" \/>\n<link rel=\"canonical\" href=\"https:\/\/objectif-cash.com\/en\/finance-gestion\/what-are-your-margins\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are your margins ? - Objectif CASH\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez notre article What are your margins ? 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