{"id":4104,"date":"2021-06-29T10:42:49","date_gmt":"2021-06-29T08:42:49","guid":{"rendered":"https:\/\/www.objectif-cash.com\/?p=4104"},"modified":"2021-06-29T10:42:49","modified_gmt":"2021-06-29T08:42:49","slug":"les-indicateurs-pasteques-en-management-verts-a-lexterieur-rouges-a-linterieur","status":"publish","type":"post","link":"https:\/\/objectif-cash.com\/en\/finance-gestion\/les-indicateurs-pasteques-en-management-verts-a-lexterieur-rouges-a-linterieur\/","title":{"rendered":"Les indicateurs past\u00e8ques en management : verts \u00e0 l&#8217;ext\u00e9rieur, rouges \u00e0 l&#8217;int\u00e9rieur !"},"content":{"rendered":"<p><strong><em>Bien choisir ses KPIs\u00a0ou sombrer\u00a0? <\/em><\/strong><\/p>\n<p>Cela fait des ann\u00e9es que chez nos clients, nous pr\u00f4nons une certaine sobri\u00e9t\u00e9 en termes de KPIs\u2026 voire que nous nous en m\u00e9fions carr\u00e9ment\u2026<\/p>\n<p>Au moment o\u00f9 notre Pr\u00e9sident de la R\u00e9publique s\u2019en prend \u00e0 nos \u00e9lites (ENA, Pr\u00e9fectorale,\u2026), la vid\u00e9o (publi\u00e9e sur Xerfi) d\u2019Isabelle Barth, Professeur Agr\u00e9g\u00e9 de l\u2019Universit\u00e9\u2026nous remet les yeux en face des trous \u2026en seulement 4\u2019 52\u2019\u2019\u2026<\/p>\n<p><strong>La critique est facile\u2026Les propositions plus difficiles \u2026<\/strong><\/p>\n<p>Effectivement la critique des KPIs est facile\u2026Mais plus encore est facile, la fuite en avant avec les KPIs\u2026Un indicateur ne me pla\u00eet pas, ou m\u2019est carr\u00e9ment d\u00e9favorable, je recr\u00e9e aussit\u00f4t 10 nouveaux autres KPIs qui me sont favorables\u2026 Noyer ses probl\u00e8mes (et ses chagrins ?) dans un oc\u00e9an de vert \u2026permet d\u2019\u00e9viter de voir le rouge arriver \u2026<\/p>\n<p><strong>Comment en sommes-nous arriv\u00e9s l\u00e0\u00a0? <\/strong><\/p>\n<p>Paresse de certains managers \u00e0 vouloir rentrer dans les d\u00e9tails de l\u2019exploitation ou de la tr\u00e9sorerie, manque de temps des \u00e9quipes pour aller au bout des analyses, volont\u00e9 d\u2019aller vite dans l\u2019annonce des r\u00e9sultats, pens\u00e9e autocratique de certains dirigeants, servilit\u00e9 de certains DAF ou contr\u00f4leurs de gestion, qu\u2019ils aient int\u00e9r\u00eat ou non \u00e0 ne pas contrarier la Direction\u2026<\/p>\n<p><strong>Rien ne remplace un bon P&L et un bon tableau de suivi du cashflow\u2026<\/strong><\/p>\n<p>J\u2019entends d\u00e9j\u00e0 certains d\u2019entre vous dire tout bas \u00ab\u00a0<em>Il faudrait encore que l\u2019on ait les stocks pour arr\u00eater les comptes<\/em>\u2026\u00a0\u00bb\u2026<\/p>\n<p>Oui c\u2019est compliqu\u00e9 d\u2019arr\u00eater les comptes tous les mois\u2026Mais tant que l\u2019on n\u2019a pas fait l\u2019exercice, on n\u2019est jamais s\u00fbr de rien\u2026<\/p>\n<p>Se gargariser de ses KPIs, c\u2019est un peu piloter \u00e0 vue \u2026ou se satisfaire de peu\u2026Se satisfaire d\u2019une tendance exprim\u00e9e en pourcentage quand \u00e0 port\u00e9e de main, le chiffre en valeur brute n\u2019est pas utilis\u00e9 \u2026<\/p>\n<p><strong>De combien parle-t-on\u00a0? De 3 % ou de 5 Millions d\u2019Euros\u00a0? Ce n\u2019est pas la m\u00eame chose\u00a0! <\/strong><\/p>\n<p>Merci \u00e0 Isabelle BARTH de mettre les pieds dans le plat \u2026des KPIs\u2026<\/p>\n<p><strong>L\u2019\u00e9quipe Objectif CASH <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien choisir ses KPIs\u00a0ou sombrer\u00a0? Cela fait des ann\u00e9es que chez nos clients, nous pr\u00f4nons une certaine sobri\u00e9t\u00e9 en termes de KPIs\u2026 voire que nous nous en m\u00e9fions carr\u00e9ment\u2026 Au moment o\u00f9 notre Pr\u00e9sident de la R\u00e9publique s\u2019en prend \u00e0 nos \u00e9lites (ENA, Pr\u00e9fectorale,\u2026), la vid\u00e9o (publi\u00e9e sur Xerfi) d\u2019Isabelle Barth, Professeur Agr\u00e9g\u00e9 de l\u2019Universit\u00e9\u2026nous [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-4104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance-gestion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les indicateurs past\u00e8ques en 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